Stories worth serving.
Content and experiences for food, spirits, and hospitality brands.
↓I believe the best brands aren’t remembered for what they sell, they’re remembered for the stories they tell.
My work sits at the intersection of food, hospitality, and culture, helping brands uncover narratives that make people curious enough to stop scrolling.
From research-led content and social strategy to brand advocacy, event curation, and live experiences, I work with businesses that want to be remembered, not just posted about.
Alongside my client work, I run Kriticism101, where I explore food and spirits through history, culture, and storytelling. The platform also features What’s On My Plate, a restaurant review series documenting memorable dining experiences, hidden gems, and the stories behind the places I visit.
Recent Work
- 01
Content Strategy
Research, a publishing rhythm, and a story that ties them together.
- 02
Content Creation
Research-led films, photography, writing, and digital content designed to educate, entertain, and connect.
- 03
Experiences
Brand advocacy, event curation, moderation and trainings. The work that happens in the room.